Customers don’t wake up thinking about backup. They wake up thinking about whether their business will still be running today and tomorrow. They care about: What they’re actually trying to buy is business continuity, which is the ability to keep operating even when everything goes wrong. And here’s the uncomfortable truth: Today’s data protection architecture […]

A recent LinkedIn post promoting ExaGrid ended with a line that stuck with me: “Bought for backup. Judged by recovery.” The best the backup industry can offer today is temporary access to yesterday’s data — usually through features like Instant Recovery of VMs. ExaGrid improves this experience with their active tier, and they make genuinely […]

At a patent level, the distinction comes down to purpose, state, and behavior of the data copy. Below is the crisp, legally meaningful differentiation. 1. Purpose (the biggest patent differentiator) Backup = for recovery A backup exists to restore data to a previous point in time after loss, corruption, or deletion. Patent language often describes […]

For years, replication was the darling of IT continuity planning. It promised instant synchronization, seamless failover, and the comforting illusion that if one system went down, another would pick up right where it left off. But as governance frameworks have matured, a hard truth has emerged: replication is not resilience. Replication is built for availability, […]

For years, IT governance focused almost entirely on protecting data. Backups, snapshots, replication, retention policies were the gold standards of “good governance.” The mission was simple: make sure the data exists somewhere safe. And for a long time, that was enough. The biggest threats were hardware failures, accidental deletions, or the occasional system crash. These […]

What started as a simple migration project three months ago had now become a major roadblock. According to the SOW and project plan, the data migration should have been completed by now, clearing the way for a much larger transformation initiative. Instead, less than ten percent of the data had moved. Schedules were constantly being […]

When I am not at the ocean I miss its sounds, colors and smells. I enjoy the relaxation and thrill of sailing, so I often use sailing terms and analogies. The past year was one of “batten down the hatches” as we prepared for uncertainty that lay ahead. 2025 was the first time in 17 […]

When organizations evaluate enterprise platforms, the allure of “free” built-in utilities is strong. After all, if a vendor bundles a tool with their product, why spend extra on third-party solutions? But in practice, these so‑called free utilities often come with hidden costs that can far outweigh their sticker price of zero. The Illusion of “Free” […]

Why You Can’t Easily List “New Files” in S3 S3 compatible object storage systems are designed for massive scalability and simplicity, but that comes with trade-offs: Due to these limitations determining new, modified or deleted items is computationally expensive and time consuming. In use cases like backup, large object stores with more that 200 million […]

Lifecycle management of unstructured data enables policies to be aligned with business value. This ensures that data is stored, archived, retained and deleted at the appropriate time. Automated Polices result in labor and cost efficiencies while also reducing risk exposure. Legacy set and forget approaches like writing everything to a NAS and forgetting about it […]